No frills, no fuss. Baxter of California Skin Care for Men

When mens skin care meant washing your face with soap and splashing on stinging after shave, Baxter of California was the first range of mens grooming products when it was launched in Beverly Hills in 1965. Cutting edge for its time, it started with a single product Super Shape a moisturiser for men which is still available today.

Since then Baxter of California has gone from strength to strength with products tailor made for men, targeting specific skin care requirements.